Dark Kitchen Franchising

A Virtual Dark Kitchen Franchise offers two distinct opportunities to boost your business:

• Dedicated Dark Kitchen Units: Operate a Pizza Guys brand from a specialized kitchen unit, often located in a warehouse-style facility. These kitchens are optimized solely for preparing and delivering food, allowing you to run a high-efficiency operation focused on fulfilling delivery orders without the need for a traditional storefront.

• Integrate into Existing Operations: If you already own a restaurant, pub, or takeaway, you can seamlessly add Pizza Guys as a virtual brand within your current kitchen. This allows you to expand your menu offerings, optimize underutilized kitchen capacity, and increase sales by tapping into the growing delivery market. Depending on your location and our approval process, you may also offer collection options, providing even more convenience for your customers

Partner with a Proven Brand but in the Virtual Kitchen Space

• Trusted Brand Recognition: Leverage the established reputation of Pizza Guys to attract a loyal customer base from day one.
• Tailored Menu for Virtual Success: Our menu is optimized for virtual kitchens, focusing on popular, easy-to-prepare items that maintain quality during delivery.

• Comprehensive Support: We take care of everything, including software setup, signing up to delivery platforms, and staff training, so you can focus on growing your business.

• Add to Your Current Operation: Integrate our menu into your existing restaurant to boost revenue during slow periods, without needing more staff or a second location.

• Direct Ordering Website & App: Unlike other virtual brands, we offer a direct ordering website and app. For a fee, you can join and promote this over aggregators if you have your own drivers, reducing commissions and increasing profits.

• Exclusive Market Offering: No other virtual brand currently offers the direct ordering system we provide, giving you a unique advantage in the market.

• Revenue Potential: By partnering with The Pizza Guys, you could potentially increase your sales by £20,000 monthly, capitalizing on the growing demand for delivery.

At The Pizza Guys, we understand the unique demands of Dark Kitchens and have tailored our menu to ensure your operation runs smoothly and profitably. Unlike our traditional brick-and-mortar restaurants, our Dark Kitchen menu is focused on best-selling items to simplify the process and reduce waste

Key Features of Our Dark Kitchen Menu

• Simplified Offerings: We provide a single pizza size instead of three and two crust options rather than four. This streamlined approach reduces the complexity of your kitchen operations, allowing you to focus on quality and speed.
• Reduced Stock Holding: By narrowing the menu, we lower the amount of inventory required, making it easier to manage stock and reduce overhead costs.
• Minimized Food Waste: With a focused selection of top-selling items, we are confident that food wastage will be minimal, if any. This not only saves money but also supports more sustainable practices.

Our streamlined menu is designed to optimise your Dark Kitchen operation, ensuring you can deliver the same great Pizza Guys experience with maximum efficiency.